What makes you unique? Whether it’s your product design or service features, there’s a reason you’re different-and people want to know what it is. 1) Brand storytelling makes you stand out from your competition. This is why brand storytelling has become the most powerful way to compete in the marketplace.īrands that master storytelling through content marketing on social platforms and other channels will have a leg up in many ways, as storytelling has far-reaching benefits both inside and outside your company walls. They want to align with brands and engage with them on a personal level-like a trusted friend or resource. Now, we are in an era of engagement marketing, where people want honest, authentic brand relationships built on mutual trust and respect. People are tired of that dynamic, as it makes them feel like a faceless dollar bill targeted by a faceless corporation. The good news? If you do brand storytelling well, it automatically will.įor many years, interruption marketing reigned supreme (aka traditional advertising, where a brand interrupts people to talk at them, as opposed to with them). What matters most is that it is authentic and honest and resonates with the right people. In some ways, it doesn’t matter how you tell your story. But pretty much every content format is a fantastic tool for brand storytelling, including but not limited to: The way you tell your brand story may vary, depending on your marketing strategy.
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